Retail

Customers make their own decisions on what products to buy in the highly competitive retail world. Whether shopping online or at a brick-and-mortar store, their voices are the key to the success of any retail institution. It is imperative to have a statistically relevant approach to measuring customer experience that can drive strategy design and continuous improvement efforts. Building enterprise feedback programs across call centers, e-commerce, shipping, repairs and product manufacturing can provide opportunities to understand and improve the overall customer experience.